We're a London-based technology company that started with a simple, yet ambitious mission. To help people quit smoking, for good.
Over a billion people around the world still smoke. And most will tell you that they would rather not.
So, in 2014 we set ourselves the challenge of giving smokers a smarter way to quit.
We spoke to literally thousands of smokers to understand what it was they loved so much about smoking, to create a smarter alternative worth switching for.
And after years of technological development, we created AYR.